Toyota Canada vice president and general secretary Stephen Beatty will not say a word. At the media presentation of the electricity supplier bZ4X a few days ago, he refused to announce the number of units expected in Canada. “I’m not going to give any numbers, but I’ll just answer the following: If anyone is interested in this vehicle, I would recommend contacting their local Toyota dealership immediately. »
Posted on April 13th
The advice applies to all consumers. Many are already dealing with these extended deadlines. Some of them already prefer to postpone their purchase for several months.
Everyone now knows that the pandemic has led to a cascade of unpleasant events. For the automotive industry, these can be roughly summarized as follows: late supply of parts, assembly line stops and restarts, shortage of semiconductors, not to mention the logistical difficulties in transporting the vehicles.
The lure of electric
But this gigantic puzzle cannot be put together without also considering the energy transition and the pressure exerted by certain legislations to accelerate it. A situation that has led many manufacturers to favor certain markets over others. Admittedly, equilibrium has seldom been reached.
Here for example the bZ4x. This model, whose career begins in June, will only be offered to consumers in Quebec and British Columbia in its first year of marketing. The rest of the country? He’ll have to wait until next year. Note that the Japanese manufacturer followed the same strategy when launching the Prius Prime and RAV4 Prime. A topic we will return to in more detail when we publish our special report on electric vehicles on April 18th.
Pressure is also being put on traders who unwittingly redact their order book from consumers whose names are already registered elsewhere. A common practice, according to several retailers and manufacturers contacted by The press.
Alexandre (he prefers not to give his last name for obvious reasons), for example, is currently on the waiting list of four Volkswagen companies.
“For each of them, I deposited the $1,000 required to purchase an ID.4. “The delivery time? ” I don’t really know. A year, maybe longer. I’m groping in the dark, no dealer is proposing a date cast in concrete, but I remain convinced that I’ll have it sooner. »
jumps of opportunity
Unable to afford a new vehicle in the time considered reasonable, thousands of motorists are turning to used cars, the prices of which are unfortunately skyrocketing.
According to Yves Varin, Black Book’s national director, “consumers today are paying on average 15% too much for a good that will continue to depreciate”. He suggests delaying the purchase for a few months. “The market should be more stable in the fall,” he predicts.